Need a little Clarity to help keep you hydrated? Conscious Water is a new wellness brand that offers 100 per cent natural water enhancers made with flower essences, designed to add some fresh flavour to the standard tap or bottled variety.
“While health and wellness is becoming more top-of-mind with consumers than ever before, there’s no getting away from the fact that we live in an ‘always on’ culture, with busy, sometimes chaotic lifestyles,” says founder and CEO Ilan Azouri. “Conscious Water was created as a tangible way to encourage mindfulness and inspire people to take that necessary pause from their busy day as a time to reflect on themselves.”
Available in six ‘aspirations’ – Clarity, Happiness, Serenity, Rejuvenation, Love and Sweet Dreams – the flower essences contain the essential energies of handpicked flowers, and are free from any artificial colours, synthetic chemicals or preservatives. They give water just a hint of natural flavour, and come in individual, easy-to-use packets.
“When it comes to the spa experience, Conscious Water is a wonderful way to cut through the noise when guests arrive,” says Azouri. “Simply pausing, with a glass of water, and contemplating an aspiration they desire in that moment – Love? Serenity? Rejuvenation? – the natural flower essences in Conscious Water bring a sense of awareness to their spa experience, and therefore greater enjoyment.
Azouri plans to grow the brand within luxury hotels and spas, and has initially launched in two luxury London hotels, The Langham in Marylebone and Blakes Hotel in Kensington.
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